copywriting services
Whether you have an established online presence or are looking to grow your brand online, you're going to need good copy that provokes a meaningful conversation.
Focus your energy on your zone of genius, while I wrangle the right words that best represent you and your business.
Web Copy
The beauty of websites is that, when done well, people come to YOU.
Optimizing your website to improve your searchability in Google (SEO) and starting a conversation that resonates with your ideal audience is the recipe for the best salesperson you could ever invest in.
One who works for you 24/7 (and doesn't ever require vacation days).
Work smarter, not harder — amirite?
The number one rule of good marketing is to get very specific on who you're speaking to.
Without understanding your ideal audience, you'll end up crafting a message that's so generic it'll feel like you're serving run-of-the-mill pub food.
Meredeth Hill said it best, "When you speak to everyone, you speak to no one."
When your messaging lacks specificity, there's not appeal to the people who could benefit the most from your offer — No one goes back to the bar for bland food.
We can fix this by excavating your brand's unique value proposition and connecting it to your people with words they'd use to describe their problem. In other words, serve your people what they're craving, and they'll come back for more.
Let me help you add a bit of ✨spice✨to your messaging with client-focused copywriting for your website.
Email Copy
Email marketing allows you to build and nurture your relationship with leads, current clients, and past clients.
Every time you send an email, your message appears in your recipients' inbox almost instantaneously, which is amazing! There's no need to fight with tricky social media algorithms or spend ad dollars to get in front of your people.
If you're struggling to get past the blank page of your email, let me craft your welcome and nurture emails that drive traffic to your website, promote your business' offers, and build long-term brand loyalty.
Social Media Captions
You need to show up consistently on social media to build a strong, relatable story that people want to follow. Add some punch to your posts with relatable narrative and informational content because people DO read your captions.
Captivating visuals on social media can make users slow their scroll, but without a well-crafted caption, you're risking a flopped post.
Let me help you free up your time by writing thumb-scrolling captions that add context and insightful details to your imagery.
Blogging
Publishing blog content can give you the best payoff for generating long-term website traffic and help position you and your business as experts in your niche.
Search engines measure how often your website is updated.
Chances are you aren't updating the copy on your website weekly, so blog content is an excellent way to keep your website fresh with sharable, evergreen content.
If I were to pick one area of my business that I love doing most, it's writing long-form, educational blog posts.
Blog writing is such a great way for readers to interact with your business with valuable information that establishes trust and credibility.
The topics I’m confident in writing about include:
Women's health | Keto diet | Dentistry | Physiotherapy | Chiropractics
CBD and Cannabis | Work/Organizational culture and recruitment | Real Estate | Interior Design
Content Editing & On-Page SEO
You’re a Do-It-Yourselfer? No problem!
Invest in your writing chops by working with an editor. Together, we can work on polishing your online writing skills and excavate your unique brand voice.
Not only will I be the extra set of eyes to revise that article, newsletter, or website, but I can point out often-missed opportunities for your on-page SEO.
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